China Auto Rental Inc. (CAR) was established in September 2007 and headquartered in Beijing. As China's largest car rental service provider, CAR is dedicated to providing customers across China with superior car rental services including short-term rental, long-term rental and financial leasing, as well as assorted value-added services as roadside assistance, one-way rentals, etc. As of December, 2013, we operated in 69 major cities, at 52 airports across China with over 720 service locations, serving more than 1 million individual customers and nearly 10,000 corporate clients.
Our nationwide service network covers major cities and tourist destinations in mainland China. Alongside with our well-developed website and 24/7 call centers, we provide 24-hour customer service delivering convenience, flexibility and value to our customers, serving to satisfy diversified customer needs as well as to support and ensure customers' safe driving.
Since establishment we have well received encouraging customer and social reviews nationwide. In 2008, CAR acted as the official car rental service provider of the 29th Summer Olympic Games, and was awarded the 21th Century Future Star by China Entrepreneur magazine. In 2009, CAR was listed one of Forbes China's Potential Enterprises. In 2010, CAR was named New Fortune's Highest Potential Business Model and China.com's Annual Best Car Rental Service. In 2011, CAR received the Best Service Award given by China Brand Festival, Best Car Rental Company by National Geographic Traveler and Harvard Business Review’s 5th Management Action Gold Award.
Our "4 Any" service philosophy of "anyone, anytime, anycar and anywhere," demonstrates our commitment to delivering superior customer experience and services, to becoming the most trust-worthy car rental brand, as well as continuing acting actively in promoting environment-friendly transportation and the development of automotive industry in China.
Roland Berger Strategy Consultants named us the most recognized car rental brand in China, with an indisputable leadership in scale of fleet size, service coverage, market share and revenue.