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Beckham and China Auto Rental Launch Partnership

Release time: 2013.6.23

June 23rd, 2013, China Auto Rental(CAR) and David Beckham are pleased to announce today a multiyear partnership. This new partnership builds on the extraordinary commitment Beckham has made to developing and inspiring young Chinese to follow and play the sport of football.

The alliance with China Auto Rental is Beckham's first business partnership since the announcement of his retirement from his football career on May 16th this year.

China Auto Rental, after five years of rapid development, has earned an indisputable leading position in China's car rental industry. The company not only leads in scale, in terms of fleet size, network coverage and brand awareness, etc., but has also established an exclusive partnership with global leading car rental brand, Hertz Corporation, this April, with strategic investments from Hertz and comprehensive business cooperation. The partnership Beckham embodies China Auto Rental’s future five-year plan of action, involving implementation of technology research and development, product design and service optimization in all aspects.

One of CAR’s forward thinking initiatives is the CAR Cloud Strategy. Evolved from cloud concepts and technology, the core of CAR Cloud Strategy is to create fully shared resources of cars for a mobility experience anytime, anywhere, on-demand and pay-for-use, simple and convenient. With Cloud Strategy, China Auto Rental will provide individual customers with a rich diversity of vehicle models and a pleasant, convenient car hire experience, as well as provide corporate clients with one-stop, low-cost solutions and complete fleet management reports. It will create a new trend of solutions to meet both individual and corporate car use demand in China.

Lu Zhengyao, Chairman of CAR said, “ We are extremely pleased to have entered into this partnership with David, a global football icon. Together our goal is to promote healthy living, a commitment to sport and innovative solutions to car rentals. We at CAR are proud that David has agreed to support us in our future business initiatives.”

On the partnership with CAR, Mr. David Beckham said, "China holds a special place in my heart. I have seen with my own the joys and aspirations of this country during my multiple visits here It is an honour to have established this partnership with a company as dynamic and innovative as CAR. I would like to personally thank Chairman Lu for his commitment to this relationship as well as congratulate him on the amazing success of CAR”.